Moving from Superachiever to Super Creator Without Burning Out with Dixie Gillaspie

Meet Dixie:

Dixie Gillaspie's work with visionaries, business creators, and thought leaders has spanned over 30 years of activating human potential, building prosperous businesses, and co-creating fired up lives and mission guided legacies.

As the creator of the revolutionary Super Creators program, Dixie continues to live out her mission to train high achievers and leaders how to stay in the right structure to create success and joy in life and business.

She is the author of Just Blow It Up - Firepower for Living an Unlimited Life and co-author with Dr. Joe Dispenza, Dr. Bernie Siegel, and others, of The Thought That Changed My Life Forever. Her latest book, The Truth About Winter, is an allegorical work of fiction that takes the reader through a story of her own return to power, a journey that moves from survival and denial, through her history of childhood physical and sexual abuse, to arrive on the other side of trauma to create a life she loves.

Dixie is the TEDx presenter of "Feminine Traits and the Business Economy" and was honored as a "Woman of the Decade in Enterprise and Innovation" by the Women Economic Forum. She is a past member of the Forbes Coaches Council and has also been an Executive Editor for The Good Men Project and a weekly columnist for Entrepreneur Magazine.  Her articles have also been featured in numerous publications including HuffPost, Fox News, Thrive Global, and MariaShriver.com.

Links & Resources:

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• Facebook
• LinkedIn

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Transcript

Laura Kåmark [00:00:00]:
Hey, everyone. Welcome to the Be Bold Make Waves podcast. If you're looking for strategy, systems, list building, and marketing tips to help grow and scale your business with ease, then you are in the right place. I'm your host, Laura Kåmark, an email marketing and tech strategist who works with coaches and consultants who love their work, but not the tech. Join me for conversation packed with actionable insights, strategies, and systems to help you take control of your tech and simplify your business. Let's go ahead and dive in to this week's episode. Hello, and welcome to this week's show. For those of you who don't already know me, I'm Laura Kåmark.

Laura Kåmark [00:00:40]:
Email marketing strategy system and setups for coaches and consultants who love their work and not their tech. My guest today, Dixie Gillaspie. Dixie's work with visionaries, business creators, and thought leaders has spanned over 30 years of activating human potential, building prosperous businesses, and cocreating fired up lives and mission guided legacies. As the creator of the revolutionary super creators program, Dixie continues to live out her mission to train high achievers and leaders how to stay in the right structure to create success and joy in life and in business. She is the author of Just Blow It Up, Firepower for Living an Unlimited Life, and coauthor with doctor Joe Dispenza, doctor Bernie Siegel, and others of The Thought That Changed My Life Forever. Her latest book, The Truth About Winter, is an allegorical work of fiction that takes the reader through a story of her own return to power, a journey that moves from survival and denial through her history of childhood physical and sexual abuse to arrive on this other side of trauma to create a life she loves. Dixie is the TEDx presenter of feminine feminine traits and the business economy and was honored as a woman of the decade in enterprise and innovation by the Women Economic Forum. She is a past member of the Forbes Coaches Council and has also been an executive editor for the Good Men Project and a weekly columnist for Entrepreneur Magazine.

Laura Kåmark [00:02:18]:
Her articles has have also been featured in numerous publications, including HuffPost, Fox News, Thrive Global, and mariashriver.com. Dixie, thank you so much for coming on the show today. Can you tell our listeners a little bit about how you got to where you are today to help people?

Dixie Gillaspie [00:02:37]:
I'm so thrilled to be here because getting to tell people not just how I got to be here, but how anyone can get to be where they want to be is really what what fires me up. So, you know, how I got here, like many of us, you know, some intentions, some accidents. Right? Sometimes it's it's, you know, seems like serendipity or coincidence. But, really, the same way that we get anywhere, the same way we create anything is we set a conscious intention. We stay focused on the end result, and we keep taking action.

Laura Kåmark [00:03:12]:
Oh, I love that. I love that so much. So how are you oh, I've I've so many questions for you. We had a little chitchat before we started recording, and you talk a lot about being a superachiever. Can you tell our audience a little bit about what that means? What is a superachiever?

Dixie Gillaspie [00:03:30]:
I bet your audience knows very well what it means to be a superachiever. You know, the thing of it is is that most of us, the way that we get where we are is to be focused on the achievement. You know, it's the it's the I put on my cape, and I I I go and I take action every day. And it's the really, the focus is I wanna achieve this, and I wanna achieve this, and I wanna achieve this. Right? And I spent so many years of my life in that mode. Like, no achievement was too big. If I wasn't dead or dying, I was getting out of bed and achieving. Right? And and we can so easily get in that.

Dixie Gillaspie [00:04:05]:
And then most of us kind of, like, we know we haven't completely maxed out our potential. We've got so much potential. We've still got visions that we really want to bring into reality, but we're tired. Like, why am I so exhausted? Right? Because when we're in that achieve, achieve, achieve, we're super achiever, but we're not necessarily having a super life. So, you know, when I talk about super achievers, it's with all the honor of, you know, being 1 and having been 1. But there's also this superachiever trap where we're trapped by the need to achieve, but we're really not creating the life we wanna live.

Laura Kåmark [00:04:47]:
So when you are helping clients and in your program, how does someone get from that? Like, what what what comes after superachiever? What's the next step?

Dixie Gillaspie [00:04:56]:
I call it super creator flow. So we can be in this superachiever trap where it's just one achievement after another. And in that trap, most of us, you know, I think of it as we're living for a life we're never actually gonna allow ourselves to have. We're living for the day when. So we're living from for the day when there's enough money or time to take that vacation. We're living for the day when, you know, we've got the body that we wanna have, and we can actually go to a resort and feel great in a swimsuit. We're living for the day when we get to retire, and we actually get to just like, okay. I don't need to achieve anything else.

Dixie Gillaspie [00:05:29]:
And we're kind of really setting ourselves up that if I could just achieve this and this and this, I could allow myself to have that life, but we're not living that life. The other side of that is when we're in, you know, what I think of as super creative flow. We're focused on the life we wanna live, and the achievements just happen. They just flow. We're no longer achieving in order to have the life. We have the life, and we're achieving because it's too darn fun to quit.

Laura Kåmark [00:06:02]:
So I'm definitely in super cheaper mode. Like, that's where I'm at currently. How do I get what what steps do I need to take to get to super creator flow?

Dixie Gillaspie [00:06:12]:
It's really a shift in orientation. So I call it the super the super creator orient orientation, which is really a, how do I start, you know, the journey? How do I orient myself in the world? And most of us are orienting ourselves out of this really limited idea that I am, my identity is my past. I am my body. I am my business. I am my success and or failures. I am my relationship. I I am all of this. And when we're in that limited identity, then we keep having to be more and more and more in order to deserve the life we want.

Dixie Gillaspie [00:06:53]:
Right? So we get into impositor syndrome. We get into the fake it. It's how you make it, which, you know, that's no fun. Faking it isn't fun for anybody unless you happen to love theater. I do, but, you know, I don't like faking it in my actual life. So we get we get trapped into that, which is why I call it a superachiever trap. The flow part comes when we say, well, I'm just gonna put my focus instead of, like, I have to achieve this. I'm gonna put my focus on the things that I would just love for no reason except I would just love it.

Dixie Gillaspie [00:07:29]:
So the orientation is now I'm creating a life I love. I'm gonna be the predominant creator of that life. I'm just creating what I love in my heart, my true nature. I'm gonna create out of health and vitality and joy and happiness. I may be creating the same things, but I'm not creating the same experience. So the things that you would love to create when you're focused on them from a I must achieve this, and it must be perfect, and it must be the right thing, and it must be the big enough thing, and it must be the massive action of thing, that feels heavy. Yeah. That's exhausting.

Dixie Gillaspie [00:08:08]:
When we're getting up every morning going, I choose to create a life I love, and this is part of it. You know? I I get up. I choose to create a life I love. My business is part of that life, a big part of that life because it's really my vocational calling as well as my livelihood. So I get up. I get to coach. You know? I I really can't think of anything that feels like a greater privilege. And some things that I don't wanna do, I just do because that's how I get the privilege of I get to coach.

Dixie Gillaspie [00:08:39]:
And the funny thing is so you read a lot of my achievements. Some of those, I didn't even ask for. Like, the book with Joe Dispenza, they approached me. It was just I have an intention to be part of these stories and part of this work in the world. They came to me. I still don't know who nominated me for the woman of the decade award. I have no idea. That came completely out of left field.

Dixie Gillaspie [00:09:06]:
I have no idea who nominated me. I wasn't looking for it, but I love it as an achievement. Right? So we get in that mode where I'm just creating things I love, and then we just cutting things come that we weren't even the TEDx. I wasn't necessarily looking to I wasn't one of those, I wanna do a TEDx. These things just start coming to you when you're in flow.

Laura Kåmark [00:09:30]:
Yeah. You've mentioned setting intentions a lot. Can we talk a little bit about if you have any sort of practice around your intention setting? Anything you can share with our audience? I know I try to set my intentions, like, intentionally set my intentions. Can I say that? Yes. Awesome. But I'm sometimes I forget. Like, I wake up. I don't I I, you know, I have little kids.

Laura Kåmark [00:09:55]:
I wake up in the morning. I'm go go go go go go go. By the time I get to my desk, it's like, sit down. Get on my first call of the day. Go go go go go go. And that whole, like, morning practice, I know I don't always have time to. I try to make time to be like, okay. What's gonna happen today? What's my intention for the day? So I would love to hear because I always love hearing other people's, like, intention setting kind of rituals, if you will,

Dixie Gillaspie [00:10:16]:
of how you work. Passionate. The thing to know about intention is it literally means intention. In the tension. So we gotta understand the structure of tension. So if anybody gets really curious and wants to go totally geek out on structural dynamics and why tension matters and where identity gets in the way, I really recommend reading anything by a guy named Robert Fritz. I've studied his work back in my consulting days 30 years ago. Still study with him because it really helps to understand there are 2 types of tension we experience.

Dixie Gillaspie [00:10:57]:
1 is psychological tension. We're really used to that. Psychological tension says, I have to do this or I will fail, and failure is not an option. Psychological tension says, if I can't make this work, then I am a failure. It says, you know, my my ability to, you know, be a success is my self worth in the world. My identity is the basis of my psychological tension. Most of us live in that kind of tension, and we really hate it. We really hate it.

Dixie Gillaspie [00:11:32]:
We are resistant to the tension, and in the and the tension is created by our resistance to being something different. So that psychological tension, most of the time when we say intention means staying in the tension, people like, I don't wanna stay in the tension. It's really uncomfortable. Right? There's a different kind of tension, and that that is the tension between what you have now and what you desire. Your current reality, your desired reality, the way you're experiencing your life, and the way you'd love to experience your life. So, you know, most people are in that, I must, I must, I must, I'm exhausted, but I still must. And that's the experience they're having. And they would love to experience that fired up, juicy, like, I get to.

Dixie Gillaspie [00:12:16]:
I get to. I love it. I love it. And they think if they achieve enough, they'll get there, but they won't ever because their identity is of a person who must. So they're in the psychological tension, and that will always pull them back into the experience they're having even if their circumstances change. How many people do you know that you would think with everything that they've accomplished and achieved, they should be living that fair enough, juicy life. Maybe you even assume they're living that fair enough, juicy life. And then you find out they're not.

Dixie Gillaspie [00:12:49]:
And you're like, after everything that you've achieved, how is it you're not living the life I dream of? Yeah. Right? Because they're in the psychological tension. Literally, their intention has their attention focused on their identity and what they lack. And their identity says, you're not that. You won't be that until you achieve this. Right? But in the creative tension, the only tension is, this is what I've created so far. This is what I choose to create. Well, then what's my next action? It's not to try to be somebody different.

Dixie Gillaspie [00:13:28]:
It's just to create this.

Laura Kåmark [00:13:30]:
Yeah. I

Dixie Gillaspie [00:13:30]:
don't need to get rid of my old identity. It doesn't need to die. Believe me, it doesn't want to. I don't need to get rid of it. I don't need to get rid of limiting beliefs. I just need to go create that. And that's the only tension that we really wanna be in. So we put our attention We put our attention.

Dixie Gillaspie [00:13:52]:
Literally, the tension is toward attention. We put our attention on the way that we want to feel Mhmm. When we achieve it. And then sometimes we don't achieve that. We achieve something even bigger that feels even better because our attention is the lived experience we want to have. So when we really understand intention, we understand you need to stay in the tension. Need to stay in the tension, but it needs to be the right structure of tension to just take action to live the life you wanna live.

Laura Kåmark [00:14:26]:
Take those steps forward. Oh, I love that.

Dixie Gillaspie [00:14:29]:
Yeah. You were mentioning, Laura, about the rituals. So I'll just tell you in the in the supercreators program, one of the basis basic structures of that the basis of that work is really, something I call the vision to reality process. It starts with the understanding that vision has to have some clarity. Most of us live in the world of dreams. We never get it down into having an actual vision. And that even in the actual vision, you have to make choices about what you create next. So I see so many people.

Dixie Gillaspie [00:15:02]:
I have this vision, and I just need to create it all. We can't have tension. It's not specific enough to have tension between this entire big vision and the life you're living now. And so they get really stressed, really pressured. That just robs them of their energy. And now they're more tired than they were before. You know? It's like my mom told me about this woman that when she was first married, she would go visit this older woman, and this woman was like, okay. Today is Monday.

Dixie Gillaspie [00:15:29]:
Today, we do the the laundry, and tomorrow's Tuesday, and we do the cleaning. And then Wednesday, we do the baking. And she's like, the week's half gone, and I haven't got anything done. And she's still sitting there with her team Monday morning, but she's exhausted. That's what we do when we think the vision. Right? So in in the v two r method, what we do is we make choices. This is what I'm gonna create next, and this is what I'm gonna create next, and this is what I'm gonna create next. So I usually have 7 to 8 choices that this is what I'm creating.

Dixie Gillaspie [00:16:00]:
You know? I'm creating a new program. I I'm creating a new trip. You know? My partner and I are planning a trip, so I'm creating that. And I'm not creating any of those things as achievements that let me have that life. I'm creating them all as just things I would love in the life that I have. Right?

Laura Kåmark [00:16:19]:
Mhmm.

Dixie Gillaspie [00:16:20]:
But then we break that down. There's actually a conscious creation process that I take people through that is just, you know, on rinse and repeat that eventually gets us into the, oh, my desired reality and my current reality are now the same.

Laura Kåmark [00:16:38]:
I love that. Yeah. I find something that I've done a little more recently in the last year is when I feel like I have those days where I'm like, I got nothing done today is going back and actually making the list of, like, what did I accomplish? Even if it was, like, I got one load of laundry moved over. I, you know, I had a podcast interview. I, like, really rang that and looking at that list, and then I send it to my accountability partners and my mastermind. I say, here's everything I accomplished. Like, wow. You did so much.

Laura Kåmark [00:17:05]:
I'm like, which is great because I felt like I got nothing accomplished. And being able to really, like, break it down into, like, the micro little things, because we do we do a lot in our day, and sometimes it feels like the day just flew by. And what did I get done? Because there's that to do list of the things that I'm trying to create right now that maybe I didn't get to tackle some of those items, but there are other things I did.

Dixie Gillaspie [00:17:28]:
Yeah. Can I share just the the one piece of that vision to reality process? So we actually break it down into different lenses. So we start with the year lens, the 90 day lens, the 30 day lens. They're very specific in their design, And it really is just like dialing in the focus on each of the choices. Right? But the week lens is probably my favorite. Because really, you know, if if you get 52 great weeks I mean, if you have some really yucky days, if you get 52 great weeks, you're gonna have a great year. Right? So I love the week lens. And in the in the program, we do a call every Monday.

Dixie Gillaspie [00:18:04]:
We go through the weekly lens. So here's the process for the weekly lens. Now at the at the weekly lens, we've already got our 30 day goals. So just know that we're working off of a 30 day sheet of goals, which is part of our milestones at 90 days and so on and so forth. Right? But at the week lens, we start with celebrations. So we always start with getting into our super creator orientation, and then we look at, what are my celebrations? And celebrations are always, what happened in the last week? It's the feedback part of our conscious creation cycle. What happened in the last week that aligns or is in service of what I'm creating? And sometimes that, honestly, Laura, one of the celebrations will be, okay, this really cruddy thing happened. We'll use that word.

Dixie Gillaspie [00:18:52]:
Really cruddy thing happened, and it didn't completely take me out of my structure. Like, there was a time I would have spent the entire day getting over it. Yeah. It took me 20 minutes, and I'm moving on. Right? That's a celebration.

Laura Kåmark [00:19:07]:
Oh, yeah.

Dixie Gillaspie [00:19:08]:
So even though what happened isn't a celebration, the fact that we just sail right through it, that's a huge celebration. Right? So we're always celebrating. What you may not realize is neurologically, you are teaching yourself to recognize those things as celebrations. From an identity standpoint, you're also reprogramming your understanding of yourself, that you're a person who creates celebrations. So you're doing a lot more than just noticing what you got done. You're actually reprogramming your entire structure. So when we think about identity, I I have a lot of working definitions that just really help me make sense of things. So my working definition for your identity is simply the way that you currently understand, experience, and express your true self.

Dixie Gillaspie [00:19:58]:
And celebrations help us change that understanding. So we start with celebrations, and then we talk about, well, what were the challenges? Challenges tend to be in 3 different categories. Sometimes it's just circumstances. I mean, this happened. You know? I gotta make adjustments because this happened. It's been raining here for 3 days. So, like, that changed some of the things that were on my I'm going to do list. Right? Circumstances created a challenge.

Dixie Gillaspie [00:20:29]:
Sometimes it's a pattern. We go, oh, this challenge, it comes up a lot. There's a pattern I can recognize. I can start to do a pattern and interrupt in a pattern redesign.

Laura Kåmark [00:20:39]:
Mhmm.

Dixie Gillaspie [00:20:39]:
And there you go. All you need to do is notice that. Right?

Laura Kåmark [00:20:43]:
Mhmm.

Dixie Gillaspie [00:20:43]:
And sometimes that challenge is, you know, something that actually was a celebration in disguise. Right? And we wanna notice that. But every time we notice challenges, it's really how do we turn those into celebrations? That's the only question we really ask about the challenges. Well, how do I make those next week's celebrations? Right? And then we then we set priorities. At the week lens, our priorities are 3 things we're gonna focus on in the coming week. So we've always got I've got this focus maybe in my business. I've got this focus in my relationship. I've got this focus in my health, you know, goals.

Dixie Gillaspie [00:21:18]:
That's what every morning I'm gonna get up and look at and say, what am I doing today that aligns to that priority? And then we do something super fun. This is my challenge to you and and everybody listening, is we look at those priorities, and we say, now what are all the actions I could take? In the realm of potentiality, What are the actions I could take that align with those priorities? And the reason that's so important is it teaches us neurologically. We're not confined to one success path. All roads can lead to where I wanna go. Right? So I could have 20 things that I could do, and I'm only gonna do 1. But when I start training myself to recognize I had 20 things I could do, When circumstances get in the way of 1, big deal, I go back to my idea bank. When I complete 1 faster than I thought, I go back to my idea bank. Right? So we we ask, you know, in the realm of possibility and potentiality, what are all the things I could do? And then we have our promises.

Dixie Gillaspie [00:22:25]:
This is what I will do this week. And it's not my to dos, and it's not my should dos. It comes above those. It's it's a priority before my to do list that says this is what I will do to move my creation forward. So that's actually the weak lens structure,

Laura Kåmark [00:22:42]:
and

Dixie Gillaspie [00:22:42]:
it's pretty magical. It takes 15 minutes. I usually do mine on Sunday night and review it Monday morning. And it's just an amazing structure to keep you in momentum.

Laura Kåmark [00:22:58]:
So I would love to know when you were talking about that, the thing that kinda came the question that came up, one of many, of course, because I'm very much a question person, is so when you're taking those three things that you're setting for the week, like, here are my 3 priorities, how deep do those go, or how overarching are they? Like, how

Dixie Gillaspie [00:23:16]:
At the week level, they're areas of focus.

Laura Kåmark [00:23:19]:
Mhmm.

Dixie Gillaspie [00:23:19]:
At the day, they are activities. So every day, I've got 3 actions that I will take or tasks that I will complete or you know? And action is you know, it's both the internal and the external, the feminine and the masculine. Sometimes an action is just, I will make a decision on this today.

Laura Kåmark [00:23:36]:
Yeah.

Dixie Gillaspie [00:23:36]:
So my day might have a, I will make a decision on this. Don't know what that decision's gonna be, but by the end of the day, I will have made it. Right? And that's an action. Right? But at the weak level, it's where is my focus? Because so often I say, I'm really going to work. Like, right now, I'm in the middle of designing this amazing lead magnet, that is just it's it's an assessment to see how deeply you're in the the stuck structure of the superachiever trap or how easily you're flowing. So it's not like you're assessing yourself. You're assessing your current structure. And I've been working on this for months, like, testing the metrics and making sure that, you know, the assessment, the you know, all the numbers add up and and having people test it that know more about this than I do and all the things, and I'm ready to put it on.

Dixie Gillaspie [00:24:32]:
So my focus this week is it simply says assessment. Right? That's that's my focus. But that means that every day and I have this miniature this little miniature whiteboard that sets on an easel right over here and has my 3 priorities on it. The top one is assessment. So every day when I come into my daily lens, it's right there. What are all the things that I'm gonna do today that are in service of that focus? You know? My next one actually says rest. Like, I've been pushing some things really, really hard. And so my next priority is do things that are restful.

Dixie Gillaspie [00:25:17]:
Doesn't mean sleep a lot. It doesn't mean don't do anything. It means do things that are restful and restorative. Mhmm. Right? So every day, I look at that and go, okay. What am I doing today that's in service of that? Yeah. No more than 3, by the way. It's really important that a priority is a priority.

Dixie Gillaspie [00:25:37]:
If everything's a priority, then nothing's really a priority. Right? So I really do tell people if if they're 4, they're cheating, don't cheat very often.

Laura Kåmark [00:25:48]:
Oh, I love that. So I wanna hear a little more about your program and how you're coaching clients and talk a little bit. Tell me about your program. Talk to me about all all the things.

Dixie Gillaspie [00:25:58]:
All the fun things I do, all the joyful things I do. The yeah. I could talk about this and until we all, like, you know, our eyes glaze everyone went to sleep. Because I've been coaching for now 30 years. This is actually the 30th year that I have been self employed. I couldn't I couldn't work for somebody else, you know, but, yeah, I could if I had to, but I don't choose to. Let's put it that way. And in that time, it's evolved from the focus was on consulting, strategic analysis of business, and coaching was the personal development side we did.

Dixie Gillaspie [00:26:33]:
That was kind of their red headed step job to me kind of realizing what I'm doing isn't lighting my fire. This is not my passion, purpose, connection. It just really isn't. And then assessing and realizing this little piece we call personal development, that's my passion, purpose, connection. And giving up the consulting pretty much immediately, which was a huge leap to, you know you remember that thing we call the pandemic? That was the time and I've been coaching online at that point for years. Like, most of my clients are are remote. But we started seeing you probably saw it too because everybody that was in the coaching realm was saying it. All the people saying, you need to have a $10,000 program, a $20,000 program, or you're underserving people who are in desperate need of your help because this is so traumatic.

Dixie Gillaspie [00:27:25]:
I'm thinking, this is so traumatic. I don't know that another 20, $30,000 program is what people really need. Like, you work with me for 6 months. You're spending that, but that's not what people need. And so it's always been my my coaching has always been about getting into your passion purpose, getting into I work with a lot of thought leaders, so it's getting into the what's the promise that you're delivering into the world? You know, that deep personal work. But really came down to being pretty amazing at helping people move through resistance. And I realized that's really what people need more than anything else right now is a way to move through all the resistance that all the changes in our global structure were throwing up. All the things that suddenly you can't do this and you can't do that and you can't do something else.

Dixie Gillaspie [00:28:15]:
They're like, I can't possibly live my best life, a life that I love under these conditions. And so I was like, I'm gonna go the other extreme. I'm gonna develop something that's just for people who really just need something. Maybe not even they aren't necessarily business leaders or thought leaders, but they need something to teach them how to create what they really want to create in these almost impossible circumstances for a lot of people. And so I started a program. I actually did a a program with a guy named Chris Duncan. Got certified through his program and kind of saw what he was doing, and I thought, I will not love this, but I will do this. So it basically was a kinda like a drop in yoga class in a way.

Dixie Gillaspie [00:29:03]:
You know, most of it's webinar based. You know, come 1, come all. Drop into as many of the classes as you can. And it's a teaching. It's exercise. It's a superconscious recode. It's just getting out of resistance and getting into a life you love. Getting out of resistance.

Dixie Gillaspie [00:29:19]:
Getting into a life you love. And I'm like, we're gonna do this. We're all gonna get through this. And it was less than $200 a month. It was like, I'm gonna hate this, but this is my contribution. Well, the joke was on me because I loved it. Absolutely loved it. I love having so many people who are just they don't have the I need the deep intense one on one coaching.

Dixie Gillaspie [00:29:42]:
I just need that little help. You know, it really is like a yoga class. I can show up. I can get on the mat. I can let you lead me through my asanas, but I need somebody to give me a little guidance, little little correction here in the pose so I can get more out of it. I'm looking for transformation. I'm willing to do most of it myself, but I need a class I can show up to and have some guidance and some company.

Laura Kåmark [00:30:03]:
Yeah.

Dixie Gillaspie [00:30:04]:
And the energy was just off the charts. It was just amazing. So I actually am relaunching it. I'm gonna do it at pandemic pricing for a short period of time. And then, yeah, I probably won't continue at that price point, but I absolutely love this program. And then I added on, one session that's business focused, and we're adding on one one session that's writing focused. So we're gonna have a few more sessions that are part of it. But the core of it really is transforming not yourself, but your structure, your identity, your your reality, your perspective so that you're in super creator flow.

Dixie Gillaspie [00:30:44]:
And it's just the biggest surprise in my 30 years of coaching is that it has become my favorite baby.

Laura Kåmark [00:30:52]:
Oh, I love that. Isn't it so funny? We think we know, like, the direction we're going and what we want to do and all the things, and then something else comes along. And you're like, oh, didn't see that coming. Hello, love field.

Dixie Gillaspie [00:31:02]:
Yeah. Yeah. It was I thought I was making this big sacrifice of working, you know, in mass instead of and I love the the, you know, the real intimacy of the 1 on 1 work. So it's like, I'm gonna hate this. I'm gonna feel like I'm so distant from people, but I'm gonna do it. It's my contribution while we're in crisis, and there is no distance. It's amazing just how intimate it feels, especially just when we're all connected on creating that there is there's a contribution to that that's just unmatched, that everyone's there co creating that experience. So more magical than any yoga class I've ever been in.

Laura Kåmark [00:31:43]:
How do you find your clients? Where are you finding that most is it are you doing are you word-of-mouth? Is it, you know, all referral based? Are you doing a lot of, like, connecting on certain platforms? What? Talk to me about that a

Dixie Gillaspie [00:31:55]:
little bit. So here's the funny thing. About the time I started this and, you know, and and I used to be so connected that actually back when Twitter was brand new, I was one of the top 10 tweeters to know in St. Louis along with the mayor, and I don't know how many people. Another one that came out of left field that I didn't ask for. Like, I was very connected on social media. And when I was, you know, an an executive editor, I was I wrote a lot of opinion, posts on social media and, you know, tried tried to have that that voice of reason. And long about the pandemic doing this program, I I completely pulled back.

Dixie Gillaspie [00:32:36]:
I'm a little more active on LinkedIn now and sticking my toast back out there a little bit mostly to share, you know, mostly because I wanna make this free, just just the concepts of conscious creation. But I don't I don't get hardly anything from social media at this time. What I do is I get so many referrals, and then I do free events. So I'll do, like, a 3 day, vision to reality event at the end of well, about the end of every year. I'm planning one now, of walking people through this conscious creation cycle and the lenses so that they can really understand the the principles. And that those are free and the the members of the program invite their people. And that ends up in people going, I wanna do this with you. Like, this is too fun to go out and do by myself.

Dixie Gillaspie [00:33:29]:
I wanna do this with you. And so the program has been pretty much self sustaining for me just offering free events and people wanting to be part of it. That has worked extremely well. As far as private clients, I have a limited availability, and I usually have a waiting list, and working primarily with, like I said, you know, business business creators and thought leaders. So I work very, very intensely with them. I love that so much. You know, I want I want people that are listening to understand something, though. People look at this and go, oh, why can't I do that? You know, why can't I not be posting on social media? Why can't I not do this? Part of it's because I did it for years.

Dixie Gillaspie [00:34:14]:
I built a thought leadership program, and it's very aligned and targeted. So I'm right now not going wide. I went wide. I called in a lot of the people that were most aligned. They bring more people. You know, this is a lot of years of investment to be in this place. The other reason is that in my choices, you know, I'm 61. I may come back and wanna grow big again.

Dixie Gillaspie [00:34:42]:
But, especially about the time of the pandemic, I was in this. I know exactly who I wanna serve. I know exactly why I'm here. I know who I wanna serve. I know how I want to serve them, and I don't need to cast this really wide net. So for your listeners who are not in that place or not in that place yet, do not do as I'm doing. It will not serve you well-to-do that at this point in your structure. You can certainly grow to that the way I did or the way that you will.

Dixie Gillaspie [00:35:12]:
The way I did is not the only way to do it. It's a way. Your way is your way. But but don't just say, well, Dixie's doing it, so I just wanna do that. Because anybody that promises you that there's a blueprint just to do that overnight, just don't. Just don't. I I won't malign any anyone, but just don't.

Laura Kåmark [00:35:36]:
Yeah. I think it's the online space, it's so fascinating, and there's so much out there that we don't know because we only see what people put out, and we don't see what's going on on the back end of business. That was one of the reasons I created this podcast is because I wanted to talk to people about, you know, the struggles that isn't always talked about because it all looks so shiny on Instagram, and, really, it's not. I know there's been a trend, like, in the last year where people are, like, doing a little more behind the scenes stuff.

Dixie Gillaspie [00:36:06]:
But even that turns out to be what I called struggle porn. It's like the I want you to feed off of my struggle so that I'm believable, but then I'm gonna teach you how to not struggle.

Laura Kåmark [00:36:17]:
Mhmm.

Dixie Gillaspie [00:36:18]:
And, you know, this is exactly where the that superachiever trap really comes up. Right? Is most of them are telling you what you need to achieve. And where I sit with that is you need to experience what you want to experience in order to have the life that you want. So some people, what they what they wanna create seems to somebody else really small goals, but they're in deep resistance about it often because of their past. I mean, a lot of people come to me with really horrifying stories of trauma. I mean, you know, people are like, oh, your story is horrifying. I'm like, you should hear the stories I've heard. You know, the the really horrifying thing about the trauma I went through is it's not at all unusual.

Dixie Gillaspie [00:37:00]:
So, you know, people are coming to me and they're deep in resistance about this part of their life that would create huge happiness even though it doesn't seem like such a big achievement. Right? Yeah. To people who have, you know, massive, massive goals that really would bring a lot of love into their life, that, you know, they're not in huge resistance, but there's resistance to several steps along the way, and that's gonna be a long path. It's the same structure for all of them. So when when we look at all the people with the the blueprints and the, you know, this is how you and and all the things that we that we hear, I always tell people all those things can work. It's not that they're not valuable. But unless you're in a structure to create it from a place of love, even if it works, you will not have created the life that you really wanna live. And that's far more important to me than all the bragging rights.

Laura Kåmark [00:38:02]:
So good. Ugh. So good. Dixie, I could sit here and talk to you all day. I don't know where the time just flew. I do have one question I ask everyone who comes on the show, and that is what is one piece of advice you would give someone when they are growing and scaling that would help them be bolder, be louder, and make waves in business? I know we kinda touched on this a little. Let's do it.

Dixie Gillaspie [00:38:25]:
So I think the most miserable thing I ever see is someone who has grown a huge business that they do not love. So before you scale it, structure it in a way that you love it. Because when you scale a business that you love and you're staying true to what you love about it and I go through a whole process. Just did this with a a client who's he and his wife are starting a business together. So many surprises between the 2 of them. It's not like they don't talk, but about what they do and don't love. And learning that the things they said they wouldn't do in a business, they could absolutely do scaling the business as long as neither one of them actually has to do it. So know what you love.

Dixie Gillaspie [00:39:09]:
You know, what I think of is that passion purpose zone. Know what that is. And as you scale it, be true to that. There are a lot of ways to scale a business. Like, there's a lot of so many ways to scale a business. But if you scale that business at the expense of your love for it, I guarantee you might have financial abundance, but you're not gonna have the life that you really wanna live.

Laura Kåmark [00:39:37]:
So good. So good. I love it. So true. Dixie, can you tell our listeners where they can find you, come hang out with you, get more information about how you're helping everyone?

Dixie Gillaspie [00:39:48]:
Well, as much as we said I'm not on social media a lot, LinkedIn really is a great place to connect. I really they have changed a lot of their platform, and it's resulted in a much more pleasant and meaningful experience. So do come find me on LinkedIn. It's easy with an unusual name like Dixie Gillespie. It's I'm not hard to find, on LinkedIn. My website's dixiegillaspie.com. If you just want to do some reading and some passive, consumption of what I put out there, sign up for the mailing list if you want to know when the next event is because I will be doing a 3 day event before the end of the year probably in about, 3 weeks. So, you know, grab that.

Dixie Gillaspie [00:40:32]:
But, really, the easiest, if you really wanna connect, just drop me an email. It's Dixie at Dixie Gillespie dot com.

Laura Kåmark [00:40:39]:
Wonderful. I will link all that up in the show notes. Dixie, thank you so much for coming on the show today. This was such a fantastic conversation. Thanks so much for listening to this week's episode. Be sure to check out the show notes at laurakamark.com/podcast. And if you're ready to get more sales without more work, save time so you can focus on the work that you do love, and automate and simplify the back end of your business, grab my free resource, how to get more sales from your email list on autopilot. Head on over to laurakamark.com/email. And don't forget to follow the show and leave a review in your favorite podcast app. It helps get this show in front of other business owners who want to grow and scale with ease.

Laura Kåmark [00:41:24]:
Thanks again for listening. I'll see you in the next episode.